Super Bowl infographic gives marketers insight into interests of both Broncos and Panthers fans

By Minda Smiley

Ad tech platform The Trade Desk has created an infographic that shows the interests and auto brand preferences of this year’s top eight NFL teams.

For example, Denver Broncos fans have an affinity for GMC while Carolina Panthers are more interested in Lexus, according to the findings.

It also found that fan site visit numbers are 26 per cent higher following wins than they are following losses.

According to The Trade Desk, it compiled the data using “lookalike modeling, location data and third-party data segments.”

See more in the infographic below:

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Source: The Drum