The lamest, lowest scoring game in Super Bowl history, combined with a crappy half-time show put even more pressure on the ads to score points, which many did.
As a classically trained PR guy and brand strategist, I have a slightly different take on what makes for a good Super Bowl ad. I’m looking for humor and resonance and am really tired of brands trying to lean into social or political issues they have no permission to comment on.
This year, less than a handful of the ads were serious, thankfully. And some were hybrid serious, like <a target=_blank Read full story ›
Source: The Drum
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