By Nesh Pillay

As technology evolves, so do trends in advertising. According to marketing platform Crowdtap, crowdsourcing is a trend that will be seen a lot during Super Bowl XLIX and is a strategy that is here to stay.

In a poll of more than 6,000 Americans, Crowdtap found that 61 per cent of consumers will update their Facebook statuses if asked to interact socially by a Super Bowl ad.

“In the advertising world, marketers are using crowdsourcing to empower crowds to market with them, instead of at them,” said Crowdtap CEO Sean Foster. “This could mean involving consumers in a collective brainstorm on new Read full story ›

Source: The Drum