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Surveying the Agency Landscape: predictions for 2016

on Dec 2, 2015 | 0 comments

By Gareth Moss

A few macro-drivers will create huge change in 2016. The first of these is consolidation within agencies, within groups and between groups. The landscape is too busy at the moment and a degree of consolidation is inevitable.

Convergence vs Specialism – will brands buy the scale of a converged agency group or seek out the deep-specialisms of smaller players? Or will larger converged agencies need to collaborate with specialists? The question may become one of trust and how much a client feels they can get excellence in one place.

Production vs Consulting – There are already factions in the Read full story ›

Source: The Drum