By Mark Terry-Lush

As we approach 2023, the trends influencing a new era of smart tech come at a tipping point for our industry and the planet’s future. Fresh from consumer electronics show IFA, Mark Terry-Lush of agency Make Honey argues that smart brands increasingly put sustainability front and center.

Hakan Bulgurlu, chief executive officer of Arçelik and owner of brands including Grundig and Beko, recently emphasized the need for brands to focus on sustainable manufacturing and economics in his keynote at consumer electronics show IFA. Corporate social responsibility (CSR) is a business-critical theme and smart brands are already investing in sustainable-focused Read full story ›

Source: The Drum