Self-driving cars are the future of mobility – if you believe the hype that’s being generated by some automakers and disruptive companies like Google and Uber – however, a Swedish bus company has released an ad parodying the self-importance around these promotions.
Västtrafik has launched a flashy ad purporting to be for one of the leading car companies. The vehicle obscured by darkness is built up with the following text inserts ‘eletricified, delegated driver, sustainable, mobile connected, easy vehicle sharing, the future of mobility’.
Following that, it is revealed that the vehicle is in actual fact a bus.
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Source: The Drum
Industry News
