By John Glenday

Tabasco has teamed up with Maxus and Say Media to encourage Londoners to acquire a taste for the famous pepper sauce brand as a way to spice up their morning commute.

The ‘Brunch’ campaign encourages use of the condiment during weekend morning meals through a series of press ads, digital displays and sampling at rail terminals for the next fortnight.

Designed to challenge misconceptions that the sauce is all about the heat it adds to dishes the campaign has enlisted food blogger Niamh Shields to rustle up some culinary treats which benefit from the flavour enhancer.

This includes promoting the taste combo of Read full story ›

Source: The Drum