By Noel Young

USA fast food chain Taco Bell is name-dropping Ronald McDonald – same as the McDonald clown – 240 times to promote its new breakfast menu.

Ads featuring everyday men with the same name as the McDonald’s mascot (bright red hair and yellow jumpsuit) started airing on Thursday to promote Taco Bell’s new breakfast menu, which features novelties like a waffle taco.

Taco Bell of Kentucky wants to boost sales by opening most of its roughly 6,000 US stores a few hours earlier, at 7 a.m., starting this week.
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Source: The Drum