As a regular visitor to Cannes Lions, Thomas Bremond, General Manager, International, at FreeWheel, sees the event not only as an important date in the calendar for the creative and marketing industries, but also as a milestone for the Comcast-owned advertising management company. Ahead of the event, Thomas discusses what he is most looking forward to at Cannes in 2018.
FreeWheel will be in Cannes again this year. What are you expecting from 2018?
The past 12 months have been intense for the advertising industry: some long-running companies in the video space have been acquired or gone out of business, and agencies Read full story ›
Source: The Drum
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