By Nicola Thompson

Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every year. As such, it has never been more important for brands to learn how to speak successfully to women.

Here are five things your brand can do to get it right:

Get targeted. Extremely targeted.

When brands target ‘women’, they’ve already made a mistake. By flattening all women into a two dimensional stereotype, the audience is instantly too broad and you’ll end up connecting with fewer people. People want content that is specifically catered to them, so brands need to Read full story ›

Source: The Drum