By Andrew Boulton

American elections – much like volcanoes, fist fights and the achievements of ex-partners – are best viewed from afar.

This latest instalment of global politics’ best-publicised cock fight has been uncommonly entertaining – particularly if you lack the imagination to envisage a future version of yourself shaking your fist and screaming ‘f*cking Trump!’ right before the nuclear apocalypse reduces you to a fizzing puff of vapour.

But, laying aside the gaudy hysterics of the central characters, the American election is also a remarkable insight into modern political copywriting.

The American political model is unashamedly commercial, with the vastness of budgets Read full story ›

Source: The Drum