TalkTalk and Unilever are among the launch clients for a new venture from The&Partnership which has been rooted in the rise of brands spending big to tap into the huge audiences that ‘influencers’ across YouTube, Instagram, Facebook and Twitter command.
Called The&Collective, the WPP-backed division will look to partner brands with vloggers, bloggers and artists to help them better reach the much-sought after millennial audience.
TalkTalk, which already pumps its creative work through the agency, has already taken advantage of social influencers in its marketing, signing up YouTubers like Jake Boys to take part in its ‘Talking Heads’ X-Factor idents.
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Source: The Drum
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