By John Glenday

TalkTalk has unleashed what it describes as a ‘disruptive’ new broadband campaign which will see the telecoms provider take over high profile out-of-home sites around the UK.

The flurry of billboard activity is in furtherance of its ‘Fairer Broadband for Everyone’ campaign, devised by The&Partnership, which sees the firm celebrate the full spectrum of its customer base, segmenting internet users into groups such as flat sharing millennials, gamers and boxset bingers.

The latest evolution of its digital strategy will be unleashed with an opening barrage of roadside promotions led by the London Waterloo IMAX, the Salford Read full story ›

Source: The Drum