Telenor – a Norway-based telecoms outfit with interests across Europe and Asia – is the latest operator to buy its way into the ad tech space, purchasing 95 per cent of Tapad, a US-based company specialising in mobile advertising.
The deal was priced at $360m and will see Tapad, a firm that helps advertisers with cross-device attribution, remain a stand-alone entity within the Telenor-fold, with the pairing geared towards scaling the ad tech outfit’s global presence.
Are Traasdahl, Tapad CEO, and his Norwegian co-founder, Dag Liodden, have together retained a 5 per cent stake in Tapad, with Telenor CEO Sigve Brekke claiming Read full story ›
Source: The Drum
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