By Haley Velasco

VaynerMedia through Steller, a mobile-first storytelling app, has partnered with Turner Broadcasting System to create its beta update. With this update, brands can publish their Steller stories to Facebook in the form of instant articles.

Through this partnership, TBS was the first brand to publish instant articles that promoted the season finale of its show about a support group for alien abductees, “People of Earth.” Starting this past Friday, TBS posted three instant articles around the finale.

“We’re always looking for new platform opportunities to extend TV storylines onto social media, which is why we identified Steller as the right partner for Read full story ›

Source: The Drum