With 100 days to go until the Rio Olympics Team GB is rallying the nation to support its athletes with its new campaign ‘Bring on the Great’.
The campaign has launched with a new ad showing the triumphs of the London 2012 Olympics and encouraging people to pledge their support through its official Fan Club portal.
The digital hub will allow users to leave words of support for the athletes that will feature customised Union Flags which the team will take to Rio in August.
Fan Club also serves as a hub for athlete news, behind the scenes content and competitions with Read full story ›
Source: The Drum
Industry News
