By Naomi Taylor

Newcastle-based Orange Bus has hired virtual reality expert Austen Atkinson as creative strategic director. He brings to the role impressive credentials, having worked for leading brands and influential global organisations including Google, Virgin, the BBC, Sky, Channel 4, Channel 5, History Channel and The Sunday Times.

With extensive knowledge of multiple channels including TV, digital and virtual reality (VR), he has devised innovative solutions that entertain, generate profit for clients and even change the way people communicate, educate and entertain. In his new role, Austen will lead the development of pioneering schemes at Orange Bus, helping the agency explore the potential Read full story ›

Source: The Drum