By Laurie Fullerton

With smartphones changing the game for advertisers and mobile marketing now seen as the ‘golden brush,’ Dominique Delport, the Global MD of Havas Media Group notes that companies like Facebook and Google still remain “a real duopoly” owning 90 percent of the mobile marketing space.

With telecommunications companies around the world now locked in an arms race to compete within and outside of the duopoly, producing content and reaping advertising revenue “telcos are just understanding that they sit on a huge data lake with first-party data that has incredible value, especially when we are moving to addressable Read full story ›

Source: The Drum