Telemundo and Maru/matchbox have combined their respective insights communities to access and better understand the growing, diversifying US Hispanic population.
This partnership involved the combination of MiTelemundo, Telemundo’s community of Spanish-dominant Hispanics, and Maru/Matchbox’s English-dominant Hispanic community. This created a group of over 20,000 members, all in one place for advertisers, marketing and research communites to access for insights.
Telemundo strived to go beyond the basic stereotypes in the Hispanic community, an evolving segment of the US population that’s become influenced by factors that they hadn’t been 20 years ago. Said Lia Silkworth, Telemundo’s senior vice president of insights and Read full story ›
Source: The Drum
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