Tencent will invest RMB 2bn ($294m) to promote the creation of original content for its live streaming platform Now Live.
The move, which will see the internet giant invest cash and resources, aims to encourage companies and individuals to produce more original content, as Tencent looks to increase its stake in China’s booming live streaming market.
China’s live streaming market was estimated to be worth RMB 20.8bn ($3bn) after experiencing a 180% year-on-year growth, according to iResearch.
Tencent said the company aimed to generate diverse quality content, with a focus on content that is popular with young people such as talent shows, entertainment Read full story ›
Source: The Drum
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