Tennent Caledonian launches three new beers with Loch Katrine projection

By John McCarthy

Tennent Caledonian has underlined its new range of premium ales with a projection stunt at Loch Katrine, north of Glasgow.

The loch, where the brewer sources its water, will feed into the new range, the Outpost IPA, Double Hop and Hopscotch.

The proposition, ‘to light up the beer scene’ is reinforced by the projection stunt that will see the legacy brand make a move against craft brewers in the region with its own line of products in the category.

Wendy Espie, senior brand manager at Tennent’s, said: “Unveiling our new ‘Caledonia’ range by projecting Read full story ›

Source: The Drum