Tennent’s has rolled out its exclusively-designed games housed within arcade cabinets to Scottish pubs as part of its nationwide ‘Barcade’ promotion. The campaign aims to entertain attendees, hit home brand awareness and boost sales.
The retro-style comedy games play off Tennent’s wider Wellpark shorts series and having previously survived a heavy weekend at the T in the Park music festival are now set to tour Scottish pubs.
The brewer is looking to leave its mark on nostalgic adults with the initiative, as well as appealing to a new generation which is more used to the complex gameplay and realistic graphics Read full story ›
Source: The Drum
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