Tesco Bank has quietly built a social network; not a Facebook or a Twitter but something more akin to Reddit, which anyone – customer or not – can use to ask questions about banking or find out more about financial products and receive a little guidance from fellow users.
Although still in its infancy, having only launched six months ago, the platform is going some way to boosting consumer confidence in the brand after the accounting scandal which hit the grocery-arm in 2014 as well as keep it competitive to the emerging ‘Fintech’ banks which are beginning to take hold.
“It’s Read full story ›
Source: The Drum
Industry News
