Tesco’s sale of data arm Dunnhumby is in doubt with the supermarket reportedly struggling to come to terms with WPP.
With Tesco looking to offload the firm behind its globally envied Clubcard scheme, a number of buyers expressed interest in the company.
Earlier this year, WPP forged ahead as the most likely buyer, however the deal has stalled in recent weeks, city sources told the Sunday Times. WPP has raised concerns with Tesco’s contract with Dunnhumby which is in place until 2020.
Furthermore, the unit’s US growth potential has been called into question following it breaking its partnership with Kroger Read full story ›
Source: The Drum
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