Tesco Ireland is putting real families at the heart of its new €3.2m campaign as it looks to better align insights into customer behaviour with is business strategy.
‘Family Makes Us Better’ marks the first ad in what will be a three-year long campaign from the supermarket chain and shows real families from all over Ireland going about their daily lives.
Created by Dublin-based ad agency Rothco, the 60-second spot focuses on Irish family life and features a poetic narrative to highlight the value of simple everyday family moments.
The theme of the campaign is based on research from Tesco Ireland Read full story ›
Source: The Drum
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