Tesco is hoping its Free From range can lead the charge in allergen coding and set an industry standing via a packaging design refresh.
Tesco wanted to give the range, which includes gluten and wheat free products, a more modernised look and lead people to easily identify which allergens each product is free from.
The grocer appointed Coley Porter Bell for the revamp and the branding agency used images of fresh food in a nod to quality and introduced a colour navigation across the range.
“Our ambition is to ensure that Tesco own the allergen colour coding and set an Read full story ›
Source: The Drum
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