By Rebecca Stewart

Tesco is the first UK brand to make use of Twitter’s Promoted Moments feature, with Xbox and Sky set to follow.

Launching today with Tescos’ #FeelGoodCookBook campaign, the new offering aims to provide a “highly visual and immersive” ad format, according to the social network.

Twitter unveiled Moments, a curation service, in the UK in December to present trending content, typically pulled together by a team of ex-journalists. Sponsored Moments are a little different as marketers are handed the reigns to curate.

Tesco’s initiative, created by Mediacom and BBH, centres around the retailer’s latest recipe book, allows users Read full story ›

Source: The Drum