By Jennifer Faull

Tesco has ended its 20-year relationship with Initiatve, bringing in WPP’s MediaCom to handle its £90m media buying account.

Robin Terrell who was recently appointed chief customer officer said the agency had “impressed with its depth and breadth of insight and perspective.”

It comes just months after the agency shifted its advertising account away from Wieden + Kennedy to Publicis’ BBH.

“[MediaCom] will work very well with the Tesco team and BBH as we begin to transform the brand and our conversation with customers. We are immensely grateful to Initiative for all the work they have put in to the Tesco brand over Read full story ›

Source: The Drum