By Minda Smiley

Customer science and data company dunnhumby has announced that it will end its exclusive partnership with supermarket chain Kroger in order to work with other US retailers and fast-moving consumer goods clients.

The move comes as Tesco tries to make dunnhumby more appealing as it considers selling the data branch in an effort to reduce costs. The company announced a review of strategic options for dunnhumby earlier this year.

The new agreement will replace the 12-year exclusive joint venture with a more flexible long-term license and service agreements.

Up until now, Kroger has exclusively used dunnhumby’s customer science and insight products Read full story ›

Source: The Drum