By Thomas Hobbs

Yet despite the horrific numbers, chief executive Dave Lewis looked a confident man when facing an onslaught of technical questions from analysts at a press briefing last week. Despite just unveiling one of the biggest losses in British corporate history, Lewis was keen to stress the losses, mainly a result of balance sheet adjustments, represented the start of a comeback for the Tesco brand. He had said earlier in the day: “We have sought to draw a line under the past and begun to rebuild, and already we are beginning to see early encouraging signs from what Read full story ›

Source: Marketing Week