Tesco has partnered with self-described ‘plant-pushing’ chef Derek Sarno as part of its most concerted effort yet to encourage shoppers to make healthier food choices.
Sarno is co-founder of Wicked Healthy, a company which promotes an 80/20 diet – “Shoot for 80% healthy, 20% wicked and you’ll be 100% sexy” its website proclaims. Though not as prescriptive as the ‘Deliciously Ella’ inspired branch of clean-eating, Tesco’s partnership with the American chef is nonetheless tapping into the trend as the supermarket looks to make good on promises to promote healthier food choices among its shoppers.
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Source: The Drum
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