By Thomas Hobbs

The signage at Canada Water station was switched over to the water brand for just a 24-hour period, and the capital’s transport network says it will only allow brands to rename stations for up to 48 hours.

Graeme Craig, TfL’s director of Commercial Development told Marketing Week: “Over the last two years we’ve spoken to plenty of brands, from film studios to food makers, about renaming stations, but we haven’t gone through with it as the opportunities, not just financially, haven’t made sense.

Going forward, Buxton won’t be the last brand we work with on this but brands will have to fulfil Read full story ›

Source: Marketing Week