Transport for London (TfL) is set to launch a campaign using selfies to raise awareness of the dangers of using unbooked minicabs, specifically aimed at young women.
The Safer Travel at Night above-the-line campaign, which launches on 29 September, will run across print, mobile, outdoor, social and bar media.
The creative shows a series of selfies in the form of a timeline, with the first frames capturing a group of girls enjoying their evening.
The final images show the selfie taker subject to an attack to demonstrate the dangers of using illegal minicabs. The posters end with the strapline ‘Where will your night Read full story ›
Source: The Drum
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