By Stuart Wood and Paul Brennan

The Office of National statistics last year revealed a fall in global alcohol consumption for the first time this century. It has been reported by the NHS that the proportion of young people choosing to drink alcohol and smoke cigarettes is the lowest on record.

Meanwhile, the preoccupation with personal image continues to rise at an alarming rate. Our fixation with our appearance and our health is forcing retailers and alcohol brands to stand up and take notice. It is a shift in attitude that is fast reshaping the food and drinks brand landscape, and with it Read full story ›

Source: The Drum