By Ayesha Salim

Customers expect easy and frictionless personalised experiences in their moments of need, but how are brands fulfilling their requirements and what trends can we expect to see in this unknown territory of digital transformation? Speaking ahead of the Publicis Groupe panel discussion on Digital transformation at CES in this month, Nigel Vaz, CEO of Publicis.Sapient in APAC and EMEA speaks to The Drum about how technology is impacting consumer expectations and upcoming trends.

The term ‘Digital Transformation’ is used quite often in the industry but how many brands take it seriously? Marketing and communications global leader, Read full story ›

Source: The Drum