By Staff Writer

This year has been significant for DAX. We’ve been working hard on some major new innovations to evolve the digital audio exchange we created in 2014.

In October we launched Listener ID. This allows advertisers to measure and track the impact of their advertising in a way that’s never been done before. This is the first time anyone has attempted to use such tags at this scale in digital audio advertising so that’s been something our clients have welcomed with open arms.

We’re also creating more audio ads in 3D using Binaural Sound Recording technology which recreates audio Read full story ›

Source: The Drum