By Sam Bradley

DDB Chicago’s ‘Exclusive the Rainbow’ Super Bowl campaign for Skittles has been revealed has the most-awarded creative of 2018 in The Big Won rankings. The rankings, exclusively published by The Drum, show the most awarded campaigns and clients of the last year.

The annual study analyses data from the world’s major industry competitions – including D&AD, Cannes Lions, the Clios, The Drum Awards and more – to determine the most successful companies and creatives in advertising.

The research encompasses 3,607 pieces of work from 1,721 agencies and involved 647 chief creative officers, 841 executive creative directors and 2,543 creative directors.

Throughout this week, Read full story ›

Source: The Drum