By Tom Thomas

“I believe this device is the biggest technology advancement since we invented fire.”

Even by the standards of Cannes Lions – a place where bombast is as ubiquitous as free giveaway sunglasses – this assertion by Sol Rogers, chief executive and founder of immersive content creation studio Rewind, will take some beating.

Rogers took to the stage with Microsoft ‘evangelist’ Michel Rousseau to discuss the tech company’s HoloLen‘s ‘mixed reality’ device in a session entitled ‘Step into the Future’ on the Cannes Lions Discovery Stage. Opening the discussion, Rousseau reiterated his belief that two-dimensional entertainment ultimately Read full story ›

Source: The Drum