Over the past five weeks, The Drum in partnership with the Recommended Agency Register has run a series of articles featuring views and opinions of some of the UK’s most powerful marketers on how brands can get the most out of their relationship with the agencies they employ.
The Brand Manager’s series has provided unique insights on the main aspects of the client-agency relationship, including agency pitching and selection, the best ways of engaging with agencies, and the changes in the agency landscape in the digital era.
The articles are part of the Brand Manager’s book, written by RAR managing director Read full story ›
Source: The Drum
Industry News