Clickon’s Patrick Wilkinson takes a close look at the baffling and bizarre Cerveza Cristal meme, which has resurrected a shlocky product placement for a whole new era.
The Chilean beer brand Cerveza Cristal’s integration ad campaign from the early 2000s has created quite a buzz around advertising and entertainment channels in recent weeks. It’s not surprising a lot of the later millennial, gen Y, and gen Z folks missed the original set of activations, which feature a series of the beer and its brand jingle stitched into the original Star Wars trilogy – presented at opportune moments of reveal.
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Source: The Drum
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