By Thomas Hobbs

The convenience retailer ran the ad over the summer, with a voiceover stating: “Sun is out, garden chair, drinks. In-laws, great, drinks. Cricket, wicket, drinks. At your local Co-op selected spirits are just £13 each. Little, often, Co-op.”

One listener complained that the inclusion of the slogan “Little, often” besides alcoholic beverages was “irresponsible”.

In response to the complain, the Co-op claimed the “Little, Often, Co-Op” slogan was consistently used across its marketing messaging and was not intended in any way to glamourise binge drinking.

It said the repetition of the word “drinks” was a reference to the multiple summertime scenarios in which Read full story ›

Source: Marketing Week