By Gillian West

With a shop in every postal area the Co-operative Food has positioned itself as the convenience retailer of choice this Easter.

Created by Leo Burnett London, the seasonal campaign will run until Monday 6 April, with a version continuing after Easter into the school holidays.

Featuring a young lad going on an Easter errand to the shops for his mum, the advert shows how the Co-op is only ever a quick bike ride away. As the boy arrives at the store he meets a young girl, also on an errant, acknowledging each other as if this is a regular occurrence.

The post-Easter edit Read full story ›

Source: The Drum