By Ishbel Macleod

Yogurt brand The Collective has appointed isobel to handle a brand campaign.

Appointed without a pitch, the agency will promote products such as gourmet probiotic yoghurts,’suckies’ for kids and newly launched yoghurt drinks.

Amelia Harvey, director at The Collective, said: “We’ve made real progress in distribution and with NPD over the last couple of years, so now is the time to really drive brand awareness. We really like the isobel team and think they will add lots of value to our brand”.

The creative for the marketing campaign will launch later this year, with Jamie Williams, partner at isobel, saying he “couldn’t wait” Read full story ›

Source: The Drum