Invnt Group’s Adam Harriden says that this year will test what we value. It might look like handing power to AI is the easy path, but it sacrifices what makes good creative tick: real human emotions. Enter co-creation.
With an ever-growing interest in new technologies within the agency model, we see more and more teams looking to use new technologies as a storytelling and creative output tool. The hope? That technology will do things faster, easier, and cheaper than real people.
Where’s the emotion?
We’ll get on to AI, but social media has been a great Read full story ›
Source: The Drum
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