Despite the natural adoption of the ‘mobile-first’ strategy by brands craving online audience and consumer engagement, the importance of desktop has not diminished and continues to be a necessary part of many digital strategies.
Earlier this year, Forrester reported that it expects two-thirds of the world’s population – 5.5 billion people, to own a mobile device, with over half of the world’s population expected to use smartphones by the end of this year, so the interest by brands in mobile in comparison to the less accessible use of desktop is clear. Meanwhile, according to the Q2 retail report Read full story ›
Source: The Drum
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