The copywriter’s checklist - 20 crucial points to make you a better writer

By Andrew Boulton

1. Can you read your copy out to a good friend without them thinking you’re a ball bag?
2. If the longest word on your page was laid out in front of you as potato Alpha Bites, would you be able to eat it in 15 seconds (without inducing crippling heartburn)?
3. Would you bet your own mum on knowing exactly how to spell every word you’ve written?
4. Can you clearly read aloud every sentence with one entire finger of Twix in your mouth?
5. Have you brought ‘it’ to life?
6. Have you brought ‘it’ to life without relying on clichés like Read full story ›

   Source: The Drum