By Dan Plant

This week Warc produced a new Trends snapshot, Livestreaming apps – the value of Periscope and Meerkat for brands, that cautioned marketeers against charging headlong into adoption of these new media technologies without a real understanding of the role they play in consumers’ lives or any clear objectives of what your brand is trying to get out of it.

On the one hand, I despair that we need Warc to tell us to have some objectives before we stick our brands on the next big thing, but on the other hand I’m not surprised at all. I’ve been ranting for Read full story ›

Source: The Drum