By Minda Smiley

Much of Halo Top’s success can be attributed to the fact that its low-calorie, low-sugar “healthy” ice cream actually tastes like the real deal.

Since many ice cream lovers have praised the five-year-old brand for creating a truly “guilt-free” indulgence, Halo Top has released a cheeky campaign that features someone who’s not so down with the brand’s guiltless ice cream: the devil.

In a 40-second ad, created by Philadelphia shop Red Tettemer O’Connell & Partners, the devil stomps his way up to heaven to try and get to the bottom of the advent of Halo Top. Upon arrival, he harasses Read full story ›

Source: The Drum