By Seb Joseph

Alistair and Jonny Brownlee might begrudge being famous for a brotherly moment they both would rather forget but the two realise the fame it has brought them can propel their niche sport to a bigger audience.

The triathletes shot to international acclaim when Alistair helped an exhausted Jonny over the finish line at the Triathlon World Series in Cozumel. It took barely a few hours for the image of the brothers in arms to become a sport classic, sparking news reports, shares and messages of support for the pair.

Yet for all the praise heaped on the athletes, neither is comfortable with Read full story ›

Source: The Drum