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The Drum Daily Ad Week Digest: Mobile fights back against 'negativity' but programmatic still has work to do

on Mar 26, 2015 | 0 comments

By Staff Writer

The Drum’s managing director Andy Oakes joins Cameron Clarke to talk about some of the key themes from Wednesday at Advertising Week in the third of our Ad Week Daily Digests with Starcom MediaVest.

In this episode, the focus turns to the mobile industry fighting back against some of the “negativity” it faces before looking at how much impact ad tech has made on this year’s Ad Week audience.

Our daily digests offer The Drum team’s personal views of the most interesting talks, panels and other activities at the week-long event.

You can keep up with all of the latest news from Advertising Read full story ›

Source: The Drum